Asics NYC Marathon Mini Statues

ASICS Mini Marathoners: For the 2014 NYC Marathon we created lifelike miniature 3D statues to immortalize runners. We had runners submit photos using a web app then hired 3D artists to model and print the statues. We then photographed each statue in front of famous NYCM course backdrops and used RFID chips (in the bibs) to trigger Facebook posts as runners passed our markers in real time. We also surprised runners by featuring their statues in an animated Time Square board.

Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people race against a virtual Ryan Hall in the subways or daring you to remain upright on the treadmill from hell. But this year, they've outdone themselves with an awesome campaign that's both physically and virtually magical. The running shoe brand always honors runners, and this year it's doing so in classic style—by making little statues of them. It asked everyone who entered the.